No matter where you are in your small business startup, you should always be trying to find better ways to communicate great content with your followers. Whether you are selling a product or providing a service, the method for how you deliver that content is becoming as important as the content itself. For new small business owners, here is a list of the more standard ways to provide information to your followers: Social media channels such as Facebook and Twitter, a Blog, and e-mail marketing.
It may not be obvious, but when you provide information to your customers and followers via social media, Facebook and Twitter take care of how the content is delivered. It is part of their service to you. Likewise with a Blog, popular website applications like WordPress, Joomla, and Drupal make blogging simple and also have plugins, templates, and modules that can give your blog a polished and professional look without you having to do any backend coding. Again, it is their service to you and has become a widely used standard for business use. (more…)