Teaching Military Members & Spouses to Create Small Businesses

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Welcome to the PreVeteran Blog, where you’ll find resources and information from Jason C. Anderson and PreVeterans who use this blog to share their success stories and resources for launching a small business. If you are interested in contributing, contact us at info@preveteran.com

How Do You Rate Your Brand? PreVeteran Blog

Brand Concept

Your Brand

At work I ask people all the time, “how is your brand?” Normally my question is met with an inquisitive facial expression from the person I am speaking to. Most shrug off the question as being gimmicky because they feel I deliberately interject a business term into a routine personal conversation. And I do. But I do so to make a point. How often do you, the service member, take time to think of yourself as a brand? If you have ever taken a business class, your instructor will talk at length about a company’s brand. It is the product or service they deliver and the personal care and attention they devote, day in and day out, to provide the best-possible experience to their customer.

If you think about a brand is that context, it is easy to see that service members fit into the same narrative. They deliver a product or service—or both—to their organization (the customer). How well we deliver that product or service, day in and day out, becomes their individual brand. read more…

Why PreVeteran Intrapreneurs Make the Best Entrepreneurs

Military Entrepreneur

Intrapreneur: An employee within an organization who uses entrepreneurial skills to develop a new product or service, or improve an existing product or service for the company’s benefit.

Based on this definition, do you (or have you) ever considered yourself a military Intrapreneur? Ever seen a process or practice in your organization that wasn’t working and you came up with a solution without being asked to do so? Ever took it to heart when your boss said, “leave the organization in better shape than when you got it” and devised a smart solution to enduring challenges? If you answered yes to any of these questions, you are a military Intrapreneur.

The Safety of Intrapreneurship

Generally speaking, Intrapreneurship feels safe to its practitioners for a couple reasons. First, they are taking on these actions while employed with full benefits for themselves and their families. Second, and perhaps most importantly, the work is accomplished to benefit the unit and its cause.

The only “risk” (if you want to call it that) is time. They are taking on additional work and still getting paid the same. Over my 20+ year career, I ran across this group of officers and enlisted folks frequently and was constantly in awe of their innovative solutions to unique challenges. Despite the time commitment, they always seemed to find the personal bandwidth to be innovative with additional work and also perform very well in their core jobs.

Here is the question…where do these military Intrapreneurs go when we stop talking Intrapreneurship and start talking Entrepreneurship? read more…

The Art of Compartmentalization – PreVeteran Blog

PreVeteran EntrepreneurThe great internet source known as Wikipedia describes it as “an unconscious psychological defense mechanism used to avoid cognitive dissonance.” In military speak; you can’t treat your home like a battlefield, especially if you’re planning on starting a business on the side. Here are a few nuggets of wisdom I found when starting my business Pillar Games as a PreVeteran.

Unique Work Environment –

The definition refers to an unconscious pattern, but I could find nothing else close to what had to be done once I started my business, let alone a family. As you well know, military life is demanding. All parties involved feel some measure of extra stress due to the nature of a warfighting organization, but we as PreVeteran’s know that stress can distract from our entrepreneurial goals. So we mitigate!

As a junior Sailor stationed in Okinawa Japan, I commuted 30-40 minutes to and from work every day. I took that time for granted. It wasn’t until I PCS’d to a 7-minute commute did I realize the value of that time to prepare my mind, from navy work to entrepreneurial work. It may have started out as an unconscious pattern, but now that I have a 7-minute commute, it must be conscious or it doesn’t happen.

The value gained from my long drive can be gained in many different ways. Some are inclined to workout; others may tuck themselves in their home offices to avoid passing stress on to their families. Whatever works for you should be done regularly and with intent, but compartmentalization is not just about stress. It also relates to the ability to separate what makes you a good soldier (all-encompassing term) from what makes you successful in business. read more…

5 Steps to Starting Your Email Marketing Plan – PreVeteran

Orange Mail SignNo matter where you are in your small business startup, you should always be trying to find better ways to communicate great content with your followers. Whether you are selling a product or providing a service, the method for how you deliver that content is becoming as important as the content itself. For new small business owners, here is a list of the more standard ways to provide information to your followers: Social media channels such as Facebook and Twitter, a Blog, and e-mail marketing.

It may not be obvious, but when you provide information to your customers and followers via social media, Facebook and Twitter take care of how the content is delivered. It is part of their service to you. Likewise with a Blog, popular website applications like WordPress, Joomla, and Drupal make blogging simple and also have plugins, templates, and modules that can give your blog a polished and professional look without you having to do any backend coding. Again, it is their service to you and has become a widely used standard for business use. read more…

Why We Chose To Become PreVeteran Entrepreneurs (Part 4/4)

Lock and key in handsFull Circle – Necessity is the Mother of Invention (Again)

Learning that our military service is the best, low-risk, stepping stone to small business development was only part of the story. It needed to be told. We were so surprised how well the system worked that we wanted to share the model with all military members in the hope they would use it to build a small business instead of being solely focused on employment following their military service.

To tell our story, in June 2013, I wrote the book “Active Duty Entrepreneur” outlining the concepts for why doing small business startup while serving is a good idea. Since 2013, we’ve successfully sold the book on Amazon but you can get a free download here by subscribing to our mailing list. After getting feedback from several readers, we discovered limitations to providing concepts only. They loved the idea but lacked concrete steps to actually start and grow a small business. We needed to go another layer deeper. read more…

Why We Chose To Become PreVeteran Entrepreneurs (Part 3/4)

Flower Growing from ConcreteOver the past three years of creating, stabilizing, and now growing our small business, our entire thought process regarding our military service drastically changed. We used to think the environment that provided our family a salary, healthcare, and (if we stayed long enough) a pension was simply there to take care of me (the warfighter) and provide stability to family over 20 years of deployments and training away from home. And make no mistake, it is! But we began seeing that system in a completely new light as we progressed with our small business.

Even with two small kids (ages 5 and 2 at the time), we made time to do our small business startup, a little at a time, on nights, weekends, and holidays. Again, looking back three years, this is an amazing opportunity we had because of my military service. We had time. Lots of time, if you think about time a bit differently. Counting nights, weekends and holidays, we had almost an entire year! Did we use every single day off to work on the new small business? No way…plus that would not be very fun! Instead, we sought to find a work/life/small business balance with that time. We made targeted use of our time to keep the ball moving forward. Some weeks we did nothing. Other weeks we did quite a bit. Life gets busy but knowing you have the time makes all the difference. read more…

Military Allowances Funded My PreVeteran Startup

Fresh Perspective AheadFunding my PreVeteran start-up might be the most demanding thing I’ve done in my life, and I’ve spent 7-years as an enlisted Sailor, 5-years married, and 3-years with children. Luckily the military provides amazing financial opportunities and pairs them with incredible financial resources. Keep reading for an overview of how you can bootstrap on a military income.

It’s All About That Base… Pay –

Early in my military career I was advised by a Jewish Orthodox Chaplain to seriously consider my finances before getting married. The revelation struck me as paramount. I was about to embark on a life-long journey filled with adventure, responsibilities, and conflicts. He explained to me that the easiest way was to set a baseline. I would treat Base Pay as such, and any allowances or bonuses would be socked away as an “opportunity fund”. read more…

Why We Chose To Become PreVeteran Entrepreneurs (Part 2/4)

Make Your Own Tracks

Its important to find your own tracks in life. PreVeteran

Euphoria and Frustration

There is nothing like a nice, new, crisp idea to set your mind free and give you energy. That is also true of small business. The idea that you can take a thought and turn it into an existing entity, like a business, is a very intoxicating notion. This is especially true after spending years in the military, where the system and bureaucracy controls and regulates your every move.

When we conceptualized our first business, JHLocals.com, we had no idea what we were doing…but it was exciting! Neither of us had experience starting a business before, so in the wake of zero experience we just started doing everything we could to educate ourselves. We contacted the Small Business Administration and began taking classes in disciplines we thought would be helpful – marketing, accounting, trademarks, patents – you know, the garden variety for those aspiring to be small business owners. While taking the classes, we began developing a network with other small business owners in the Northern Virginia area. read more…

Get in the Habit of Capturing Your Ideas – PreVeteran Blog

Capturing Your PreVeteran Idea

When I speak to friends and colleagues, I am often asked how I come up with my PreVeteran entrepreneurship and small businesses ideas. When they ask me the question, I often ask them one right back. “Have you ever had a great idea?” The answer, nine times out of ten, is “yes.” My next question is, “Did you capture it?” The answer is almost always “no.” read more…

Why We Chose To Become PreVeteran Entrepreneurs (Part 1/4)

Driving into Jackson Hole, Wyoming, July 2014.

Driving into Jackson Hole, Wyoming, July 2014.

The last 90 days of my 20-year career with the Air Force were fantastic! My wife, two small kids, and I traveled Space A to Europe, visited my wife’s family in Michigan and trekked across the country from Virginia to Jackson Hole, Wyoming, where we will live our post-retirement life and raise our children. The change of pace from living in Northern Virginia and working at the Pentagon to living in Wyoming cannot be more different. The blue skies, big mountains, and slower pace of life are a very welcome changes indeed! read more…

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Jason C. Anderson — PreVeteran Founder

Jason is a recently retired USAF Lt Col who worked at the Pentagon from 2009-2014.

PreVeteran.com

Our educational website and online community provides you with provides simple, actionable steps you can take to actually start a small business. We help you start your business while serving, secure your financial future, and create your own military transition by providing small business ideas, startup educational courseware, and community support.

Active Duty Entrepreneur Free E-Book

The Active-Duty Entrepreneur is a personal entrepreneurial story written by Jason C. Anderson, a recently retired USAF Lt Col, published in 2013 to help fellow military members consider small business startup. Download the e-book for free at PreVeteran.com